IISM sports lekh

IISM Sports Lekh

The International Institute of Sports & Management (IISM), Mumbai, proudly introduces “Sports Lekh,” an initiative designed to bridge the gap between sports academia and the dynamic sports business world. As a first-of-its-kind initiative by a sports management institute, Sports Lekh serves as an elite platform featuring exclusive insights, strategic breakdowns and expert commentaries from leading veterans from Sports Management & Sports Science industry across multiple domains like sports marketing, broadcasting, public relations, sports psychology and sports governance etc.

  • Building Champions From The Ground Up
    July 16, 2026

    Building Champions From The Ground Up – A Framework for India’s Sporting Future

    Physical Literacy and Long-Term Development In the pursuit of sporting [...]

  • From a Broken Bat to Becoming India’s Leading Sports Omni-Channel Retailer
    July 15, 2026

    From a Broken Bat to Becoming India’s Leading Sports Omni-Channel Retailer

    When people ask me why I am so passionate about [...]

  • The Invisible Playbook of Athletic Success Mental Training
    July 15, 2026

    The Invisible Playbook of Athletic Success: Mental Training

    When we talk about developing successful athletes, the first thing [...]

  • Sports infrastructure - The Bridge Between Talent and Triumph
    July 14, 2026

    Sports Infrastructure: The Bridge Between Talent and Triumph

    Infrastructure connects raw potential with world-class performance and lasting sporting [...]

  • How Data is building the future of sports
    July 14, 2026

    Sports Data and Analytics: Building Sustainable Sporting Ecosystems in India

    Why Talent Alone Isn’t Enough India has never lacked sporting [...]

  • How Sports Media and PR Shape an Athlete's Brand and Career
    July 14, 2026

    How Sports Media and PR Shape an Athlete’s Brand and Career

    Where It All Begins: Media Attention at the Grassroots Level [...]

  • How the Economy of Live Sport Has Evolved - From Community Grounds to Center Stage
    July 14, 2026

    How the Economy of Live Sport Has Evolved – From Community Grounds to Center Stage

    The lights dim. 70,000 people hold their breath! A stadium [...]

  • Building Pathways to India's Sporting Excellence: India’s Sports Governance Imperative
    July 14, 2026

    Building Pathways to Sporting Excellence: India’s Sports Governance Imperative

    Sports excellence is more than winning medals or breaking records [...]

  • the future of sports in India
    July 13, 2026

    The Future of Sport in India: How Brands, Events, and Communities are Rewriting the Rules

  • Building Champions From The Ground Up
    July 16, 2026

    Building Champions From The Ground Up – A Framework for India’s Sporting Future

    Physical Literacy and Long-Term Development In the pursuit of sporting [...]

  • From a Broken Bat to Becoming India’s Leading Sports Omni-Channel Retailer
    July 15, 2026

    From a Broken Bat to Becoming India’s Leading Sports Omni-Channel Retailer

    When people ask me why I am so passionate about [...]

  • The Invisible Playbook of Athletic Success Mental Training
    July 15, 2026

    The Invisible Playbook of Athletic Success: Mental Training

    When we talk about developing successful athletes, the first thing [...]

  • Sports infrastructure - The Bridge Between Talent and Triumph
    July 14, 2026

    Sports Infrastructure: The Bridge Between Talent and Triumph

    Infrastructure connects raw potential with world-class performance and lasting sporting [...]

  • How Data is building the future of sports
    July 14, 2026

    Sports Data and Analytics: Building Sustainable Sporting Ecosystems in India

    Why Talent Alone Isn’t Enough India has never lacked sporting [...]

  • How the Economy of Live Sport Has Evolved - From Community Grounds to Center Stage
    July 14, 2026

    How the Economy of Live Sport Has Evolved – From Community Grounds to Center Stage

    The lights dim. 70,000 people hold their breath! A stadium [...]

  • Building Pathways to India's Sporting Excellence: India’s Sports Governance Imperative
    July 14, 2026

    Building Pathways to Sporting Excellence: India’s Sports Governance Imperative

    Sports excellence is more than winning medals or breaking records [...]

  • the future of sports in India
    July 13, 2026

    The Future of Sport in India: How Brands, Events, and Communities are Rewriting the Rules

  • Mizoram Badminton Initiative Transforming Grassroots Talent Into Global Success
    July 11, 2026

    The Mizoram Badminton Initiative: How It Is Transforming Grassroots Talent Into Global Success

    The Zuala Story Back in 2010, four-year-old Lalthazuala Hmar took [...]