IISM Launches India’s first Sports Marketing book author by Mr Vinit Karnik (Sports Marketing Guru)

Published On: June 6, 2022
Business of Sports

International Institute of Sports & Management (IISM) is the pioneer of sports & management education in India. IISM has been in the education industry providing excellent sports & management-related education to students for the past 12 years. The contribution of IISM is noteworthy and hence, IISM was bestowed with the Rashtriya Khel Protsahan Puruskar in the category of Development of Sports in 2020, by the Hon. President of India, Shri. Ram Nath Kovindji.

IISM provides three courses to sports aficionados under the School of Sports Management, and two courses under the School of Sports Science (established in 2022). The courses under Sports Management are Bachelor of Sports Management, Master of Sports Management, and Post-graduate program in Sports Management. Under School of Sports Science, the courses offered are Bachelor of Sports Science, and Master of Sports Science.

India’s first-ever Sports Academic book ‘Business of Sports- The Winning Formula for Success’ by Mr. Vinit Karnik

With the launch of two new courses, it is now time to revamp the sports academics & related books and courses. With that motive in mind, IISM is proud to announce the launch of India’s first-ever Sports Academic book ‘Business of Sports- The Winning Formula for Success’ by Mr. Vinit Karnik. Mr. Karnik is Head of Sports, Esports & Entertainment at GroupM South Asia. Mr. Karnik has over 25 years of experience handling affairs in Media, Entertainment, and Sports Management. This book is published by Popular Prakashan and we are grateful to them.

The book is launched on 06th June 2022 by the esteemed hands of Shri. Bhagat Singh Koshyari Ji, Governor of Maharashtra and ((ex-officio) Chancellor of the University of Mumbai, at Raj Bhavan in the presence of Mr. Nilesh Kulkarni, Founder Director- IISM, the book’s author Mr. Vinit Karnik, Mr. Harsha Bhatkal, Publisher at Popular Prakashan and other marketing heads & academicians from top B-schools of Mumbai.

The objective of publishing this book in the Indian context for sports management domain is to guide students on the right path wishing to pursue a career in sports management. This book explores the business side of sports and the various verticals of the industry and poses exciting new challenges for both customers and marketers. The book guides students in understanding the application of marketing concepts to sports products and services, and the marketing of non-sport products through an association with the sport.

This includes the construction of sports infrastructure, sporting goods, and services, licensed sports products, merchandising, sponsorships, media rights, to live sporting events, and so on. This is the first time ever that a writer has written a book from an academic lens and is aimed to benefit thousands of students interested in pursuing a Sports Management career option. It will also guide young aspirants to help reach their academic and professional dream.

For a candidate really looking forward to understanding how to implement business & marketing in sports, this book will help them to great lengths. The book is available on all leading online stores, and you can also purchase it from our website.

The link to purchase this book is jotted down below. – Buy Now

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