
IISM Blogs
August 28, 2025Strength and Conditioning Explained | Ultimate Guide
Strength & conditioning is a scientific method that selects and develops static or dynamic exercises to improve movement quality and performance. It is more than just lifting weights and running sprints. It is a science-based approach to optimising an athlete’s physical abilities and reducing any risk of injury.
August 26, 2025Impact of Social Media in Sports: The New Era of Fan Engagement & Sports Business
August 21, 2025Top 20 Sports Companies in India Every Future Sports Manager Must Know
Top Sports Management companies in India play a pivotal role [...]
March 23, 2021An Interview with Sports Entrepreneur from IISM- Vedant Garg
Vedant Garg is a student of Master’s Degree in Sports Management from batch 2019-21. Vedant is an ardent sports lover who has been a professional cricketer. At IISM, he is getting acquainted with the sports industry in depth. This year, he will be all set to enter the Sports Industry with a formal sports education. However, prior to it, he has established himself as a Sports Entrepreneur with his venture- Sport It Down.
March 1, 2021Improving the Sporting Landscape Byte by Byte
By 2025, it is estimated that 463 exabytes of data will be created each day globally, that’s the equivalent of 212,765,957 DVD’s per day, according to the World Economic Forum. Understanding of analytics will move from being a valuable skill to a somewhat mandatory one. Understanding data is a key skill for managers in the 21st century and IISM with its vision to transform the Indian sporting landscape has taken up the responsibility for providing well trained analysts to Indian sporting ecosystem.
February 18, 2021An interview with Sports Entrepreneurs from IISM- Diksha & Ankit
Ms. Diksha Chillar & Mr. Ankit Nama are our students from PGP in Sports & Wellness Management Batch 2019-20. Diksha & Ankit have together founded Æthleti Circle, a Sports Management firm. With utmost passion, both alumni of IISM chose to become Sports Entrepreneurs.
February 8, 2021SPORTS FINANCIAL MANAGEMENT: The Financial Side of Sports Management
In order for any sport organization or enterprise to thrive, good financial practices must be followed. Those responsible for this crucial aspect of the industry are sometimes financial experts who move into sports, while others study sport management with a particular interest in its financial aspect.
January 27, 2021An interview with a Sports Entrepreneur from IISM- Mr. Rutvik Likhite
Mr. Rutvik Likhite is our alumnus from Bachelor’s Degree in Sports Management Batch 2017-20. He has founded his own sports brand called Kitup. An idea of doing something of his own in the sports retail and goods sector made him a Sports Entrepreneur.
January 21, 2021IISM students at Global Sports Week 2021
IISM is the happiest when its students embark on their journey in the Sports Industry. Our students are making a mark of their own and we’re proud of them all. In another breakthrough, two of our students- Jairath Chugh & Rounak Majumdar from Bachelor’s Degree in Sports Management Batch 2018-21, have been selected at Global Sports Week, Paris as Young Sports Makers.
January 12, 2021“Creating Leaders to shape a growing industry”
In recent years, India has seen a consistent upward trajectory in the business of sports. 2008 was a watershed year for sports in India with the advent of the IPL. Since then, the unique franchise-based format adopted by the league has inspired the creation of similar competitions in other cricketing nations, as well as the launch of similar events in other sports in India too.
December 28, 2020Sports Event Management
Sports Event Management is one of the most exciting verticals of the Sports industry. It gives you an opportunity to work on projects from their conceptualization to their eventual execution.
December 16, 2020An interview with a Sports Entrepreneur from IISM
RaC Rides aims at providing semi-professional and professional bicycles without the hassle of having to maintain them. Availability of different brand of bicycles give the consumer an array of options to choose from. Varun states that, “the initiative started off as college project at IISM in 2017 and from there it has been a long and exciting journey. Valuable inputs from the faculty have been of great help for us in taking critical business decisions.
August 14, 2025Khelo India Games – Indian Government’s Flagship Grassroots Talent Hunt Programme
August 12, 2025The Success Story of Indian Premier League (IPL): A Blueprint for Aspiring Sports Managers
May 17, 20232023 Specialised UG Degree in Sports Management or General BBA – Which is Right for Your Future?
Let’s clear up your confusion. If you just want to [...]
May 9, 2023Become a Certified Sports Marketer in Just 6 Months
Are you a professional marketer who wants to use your [...]
January 12, 2023Played every four years, Experienced once in a lifetime…….
My name is Reema Dsouza and I'm currently enrolled in the IISM's Post Graduate Program in Sports Management. Prior to pursuing my degree, I worked as a ‘Tour Consultant’ for group operations (Europe) for 3 years. However, I wanted to switch to a new field and that’s when I thought about pursuing sports management as a career.
August 8, 2022Post Graduate Program in Sports Management- A Quick Entry Course into the Sporting World
Sports management professionals are the experts who do all the work and ensure the sporting events are executed flawlessly. They work tirelessly, inspect minute details of the events, and devise strategies to overcome any problem thrown at them during the event. They can pull of such events because they are trained to handle and organise the events and are better equipped with the required skills needed by the industry.
June 14, 2022Why is Sports Management a Lucrative Career Option Even for Athletes?
Sports Management is a business degree that focuses on teaching aspirants the basics of the working of the sports industry. Numerous fields that the students study in sports management degrees are almost identical to the conventional management degrees.
April 27, 2022How is Sports Management a Crucial Part of Today’s Sports Industry?
India is fast evolving as a sporting nation beyond the ones that it is known for over the years. Our forays into track and field, archery, tennis, golf and many other lesser-known sports is quite commendable. And fast-growing alongside this – is Sports Management!
March 23, 2022Why a career in Sports Management is an upcoming new thing in India?
After the covid-19 restrictions, it was said that the Indian sports industry will be growing at an estimated CAGR of 9.6% between 2021-2024. The revenue expected to be generated during this period was about $150 billion.
August 21, 2021Importance of Right Strategies to Keep Your Sporting Business Profitable
Globalization, the integrated internationalization of markets and organizations, has changed the way we do business. Jobs, knowledge, and capital are now able to move across borders with far greater speed and far less friction than was possible only a decade ago.
August 18, 2021Five Reasons to Choose Sports Management
Sports in India have entered a golden period, promising a [...]
December 14, 2017Ashes 2017/18: A classic in the making
Sachin Nayak – MSM 1 One might run out of [...]
November 8, 2017India U-17 World Cup Squad: Rise of the sleeping giant!
Spandan Paul – MSM 1 The time has arrived as [...]
November 7, 2017What’s Happening In Sports
Pawan Verma – PGPSM Five Indian players in top [...]
October 31, 2017An insight into the sponsorships of English football
Arjun Ohri – BSM 1 Premier League, once known as [...]
October 25, 2017Renaming of Wankhede Stadium: The Business Arena of the Venue
Adlee Sharon – MSM 1 Naming rights play a huge [...]
October 16, 2017Rajyavardhan Singh Rathore Olympic medalist turns Sports Minister
Gaurav Kadam – MSM 1 September 3 will be noted [...]
October 14, 2017Hardik Pandya: The Success Story
Himanshu Chandnani – MSM 1 Hardik Pandya is gradually turning [...]
October 14, 2017Olympic Task Force for the Grassroots
In the backdrop of India’s Rio Olympic performance, Government of India has formed a committee by name of Olym- pic Task Force to enhance India’s performance














