
IISM Blogs
- August 14, 2025
Khelo India Games – Indian Government’s Flagship Grassroots Talent Hunt Programme
- August 12, 2025
The Success Story of Indian Premier League (IPL): A Blueprint for Aspiring Sports Managers
- February 18, 2021
An interview with Sports Entrepreneurs from IISM- Diksha & Ankit
Ms. Diksha Chillar & Mr. Ankit Nama are our students from PGP in Sports & Wellness Management Batch 2019-20. Diksha & Ankit have together founded Æthleti Circle, a Sports Management firm. With utmost passion, both alumni of IISM chose to become Sports Entrepreneurs.
- February 8, 2021
SPORTS FINANCIAL MANAGEMENT: The Financial Side of Sports Management
In order for any sport organization or enterprise to thrive, good financial practices must be followed. Those responsible for this crucial aspect of the industry are sometimes financial experts who move into sports, while others study sport management with a particular interest in its financial aspect.
- January 27, 2021
An interview with a Sports Entrepreneur from IISM- Mr. Rutvik Likhite
Mr. Rutvik Likhite is our alumnus from Bachelor’s Degree in Sports Management Batch 2017-20. He has founded his own sports brand called Kitup. An idea of doing something of his own in the sports retail and goods sector made him a Sports Entrepreneur.
- January 21, 2021
IISM students at Global Sports Week 2021
IISM is the happiest when its students embark on their journey in the Sports Industry. Our students are making a mark of their own and we’re proud of them all. In another breakthrough, two of our students- Jairath Chugh & Rounak Majumdar from Bachelor’s Degree in Sports Management Batch 2018-21, have been selected at Global Sports Week, Paris as Young Sports Makers.
- January 12, 2021
“Creating Leaders to shape a growing industry”
In recent years, India has seen a consistent upward trajectory in the business of sports. 2008 was a watershed year for sports in India with the advent of the IPL. Since then, the unique franchise-based format adopted by the league has inspired the creation of similar competitions in other cricketing nations, as well as the launch of similar events in other sports in India too.
- December 28, 2020
Sports Event Management
Sports Event Management is one of the most exciting verticals of the Sports industry. It gives you an opportunity to work on projects from their conceptualization to their eventual execution.
- December 16, 2020
An interview with a Sports Entrepreneur from IISM
RaC Rides aims at providing semi-professional and professional bicycles without the hassle of having to maintain them. Availability of different brand of bicycles give the consumer an array of options to choose from. Varun states that, “the initiative started off as college project at IISM in 2017 and from there it has been a long and exciting journey. Valuable inputs from the faculty have been of great help for us in taking critical business decisions.
- November 23, 2020
Activities by IISM’s Student Life Cell for 2020-21 kickstarts
With the spread of virus being declared a global issue and our country going into a lockdown on 24th March, conducting the IPL was a distant and if not, an impossible dream. However, as the word itself says- I'm possible, IPL 2020 was organized, played and eventually concluded on the 10th of November in the most magnificent way possible.
- November 9, 2020
Captain Cool- Mahendra Singh Dhoni
“Thanks. Thanks a lot for ur love and support throughout. [...]
- January 30, 2025
ISELP: Transforming the Aspiring Sports Enthusiasts into Global Sports Professionals
- October 3, 2024
SportsBizEdu 2024: Transforming Indian Landscape of Business, Education & Sports
- February 5, 2024
The Journey of Becoming a Media Manager – “Tips to Become a Successful Media Manager”
Ever since the commercialization of sports, it has become increasingly [...]
- January 15, 2024
Busting Nutrition Myths Associated with the Sporting World
Myths related to nutrition in the sporting world is a [...]
- December 28, 2023
Launch of “Survey on Indian Athletes’ Perspective on Sports Science and Technology”
In a move to understand how the integration of sports [...]
- October 13, 2023
Tata Mumbai Marathon 2023 in a Nutshell – Impact Report
In this blog, we embark on a journey that traces the inception of this prestigious race and subsequently explores its profound impact on society, the economy, public health, and the environment.
- February 20, 2023
India’s Highest Ever Sports Budget In Financial Year 2025-2026: ₹3,794.30 Crore
Sport is regarded as one of the largest industries worldwide in terms of generating employment and revenue. Sports is a multi-billion dollar global industry propelled by enormous consumer demand.
- May 17, 2023
2023 Specialised UG Degree in Sports Management or General BBA – Which is Right for Your Future?
Let’s clear up your confusion. If you just want to [...]
- May 9, 2023
Become a Certified Sports Marketer in Just 6 Months
Are you a professional marketer who wants to use your [...]
- January 12, 2023
Played every four years, Experienced once in a lifetime…….
My name is Reema Dsouza and I'm currently enrolled in the IISM's Post Graduate Program in Sports Management. Prior to pursuing my degree, I worked as a ‘Tour Consultant’ for group operations (Europe) for 3 years. However, I wanted to switch to a new field and that’s when I thought about pursuing sports management as a career.
- August 8, 2022
Post Graduate Program in Sports Management- A Quick Entry Course into the Sporting World
Sports management professionals are the experts who do all the work and ensure the sporting events are executed flawlessly. They work tirelessly, inspect minute details of the events, and devise strategies to overcome any problem thrown at them during the event. They can pull of such events because they are trained to handle and organise the events and are better equipped with the required skills needed by the industry.
- June 14, 2022
Why is Sports Management a Lucrative Career Option Even for Athletes?
Sports Management is a business degree that focuses on teaching aspirants the basics of the working of the sports industry. Numerous fields that the students study in sports management degrees are almost identical to the conventional management degrees.
- April 27, 2022
How is Sports Management a Crucial Part of Today’s Sports Industry?
India is fast evolving as a sporting nation beyond the ones that it is known for over the years. Our forays into track and field, archery, tennis, golf and many other lesser-known sports is quite commendable. And fast-growing alongside this – is Sports Management!
- March 23, 2022
Why a career in Sports Management is an upcoming new thing in India?
After the covid-19 restrictions, it was said that the Indian sports industry will be growing at an estimated CAGR of 9.6% between 2021-2024. The revenue expected to be generated during this period was about $150 billion.
- August 21, 2021
Importance of Right Strategies to Keep Your Sporting Business Profitable
Globalization, the integrated internationalization of markets and organizations, has changed the way we do business. Jobs, knowledge, and capital are now able to move across borders with far greater speed and far less friction than was possible only a decade ago.
- August 18, 2021
Five Reasons to Choose Sports Management
Sports in India have entered a golden period, promising a [...]
- July 12, 2018
Roger Federer’s hard-hitting miss at Wimbledon
Roger Federer- the man that embodies perfection! A man who [...]
- July 5, 2018
Asian Games 2018: India announce 524-member contingent
The Asian Games, as we all know is a much celebrated, continental multi-sport event held every four years among athletes from all over Asia. The 2018 Asian Games (Indonesian: Pesta Olahraga Asia 2018), officially known as the 18th Asian Games and also known as Jakarta Palembang 2018, is scheduled to be held from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. For the first time, the Asian Games are being co-hosted in two cities.
- June 29, 2018
India begin their UK tour with a comprehensive victory
India started their crucial tour of UK with an impressive 76 run win over Ireland in their opening T-20 game. The two and half month’s long tour is a perfect litmus test for Team India before the 2019 World Cup in England.
- June 27, 2018
7 things about the 2018 FIFA World Cup you didn’t know!
Entire world has come together to celebrate the grandest sporting [...]
- June 13, 2018
The Second Edition Of The Ultimate Table Tennis League: Aiming Towards Greater Heights!
With a vision of winning an Olympic medal for India in Table Tennis by 2024, the UTT league was launched in 2017 to inspire the youth and drive the development at grassroots level.
- June 11, 2018
Sunil Chhetri Equals Messi’s Record, Leads India To Victory
India successfully swept aside Kenya at the Mumbai Sports Arena [...]
- June 4, 2018
Will Star India’s high risk gamble at the BCCI media rights auction be worth it?
Star India bagged media rights for the international bilateral matches held at home for five years by forking out a staggering Rs 61.38 billion, on 5th April 2018. And ever since then, the industry experts have started evaluating whether this gamble by its CEO Mr. Uday Shankar, is worth all the risk.
- June 4, 2018
Towards Constructing A Healthy Future!
The CBSE board announced a few days back that students from Classes IX to XII of CBSE schools will have to attend a mandatory health education and physical ...
- June 4, 2018
Physical Literacy In India : No More A Novelty!
The concept of physical literacy and the value it brings to the long-term health of children has been that of a novelty in our nation.