Ever since the launch of Indian Premier League in 2008, the management sector got a new branch called Sports Management. So, what is Sports Management? How is it different from general management?

People often club Sports Media Management and Public Relations. The truth is, the two are distinct fields. While one can say that Sports Media Management is a subset of a larger domain called Public Relations, but it is very specific and requires special skills.

The Sports Industry has evolved tremendously over the years. This arena has opened avenues for sports enthusiasts to make a career in it. With many verticals that Sports Industry have, Sports Operations is one.

Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.

Sports Retail is one such industry which has benefitted hugely from this. Be it any athlete, equipment, clothes, accessories are requisite for them. Moreover, with people putting huge emphasis on fitness, this sector falls in a vertical that is in demand.

IISM has students having diverse perspectives and interests who’ve involved themselves in a number of activities on and off the field. While the world is combating the outbreak of pandemic coronavirus, our frontline warriors are busy protecting us from the hazards.

Considering the outbreak of pandemic Coronavirus/ COVID-19, IISM is conducting SMAT exams through Online Proctoring instead of organizing it in the designated test centres across India. Candidates appearing for online SMAT would be appearing for it from their home online.

IISM organized International Sports Experiential Learning Programme to Spain for its students to instill international sports knowledge in them. On Day One, students visited the Iconic Santiago Bernabeu Stadium, the Home Stadium of Real Madrid, which is one of the most prosperous Sport Clubs in the world.

IISM hosted the 2nd HR Conclave on 28 February 2020 [...]