
IISM Blogs
March 29, 2022The Contribution of the IPL To The Current Sports Landscape
Two momentous events in the history in Indian sport occurred in September 2007. On the 24th of that month, the Indian cricket team beat Pakistan in the final of the inaugural T20 World Cup, and the country fell in love with the game’s shortest format.
March 23, 2022Why a career in Sports Management is an upcoming new thing in India?
After the covid-19 restrictions, it was said that the Indian sports industry will be growing at an estimated CAGR of 9.6% between 2021-2024. The revenue expected to be generated during this period was about $150 billion.
February 10, 2022IISM Student Blog on Volunteering Opportunity At AFC Women’s Asian Cup 2022
The 2022 AFC Women’s Asian Cup, was the 20th edition of the AFC Women’s Asian Cup, the quadrennial international football tournament in Asia competed by the women’s national teams in the Asian Football Federation (AFC). India was the host for this tournament. This was the second time that India hosted this competition, the first time being in 1979.
December 27, 2021Telephonic Interview with Harinder Pal Singh Sandhu
Harinder Pal Sandhu is a professional squash player who plays for India. He has achieved a career-high world ranking no. 47 back in September 2018 currently he stands at no. 115. He was a part of the Indian team, who won the Gold Medal at the 2014 Asian Games held at Incheon. He is a very humble and gentle human being. MSM-2 student Prashant Tayde speaks to Sandhu in a candid chat.
November 15, 2021IISM Receives Rashtriya Khel Protsahan Puruskar – IISM World
In a bid to acknowledge IISM's industrious efforts, the institute was conferred with the Rashtriya Khel Protsahan Puruskar for Development For Sports by the Government of India. On the occasion of National Sports Day 2020, IISM was given this honor by the Hon. President of India, Shri Ram Nath Kovind Ji, in a virtual ceremony.
August 21, 2021Importance of Right Strategies to Keep Your Sporting Business Profitable
Globalization, the integrated internationalization of markets and organizations, has changed the way we do business. Jobs, knowledge, and capital are now able to move across borders with far greater speed and far less friction than was possible only a decade ago.
August 18, 2021Five Reasons to Choose Sports Management
Sports in India have entered a golden period, promising a [...]
August 9, 2021The Calm and Composed Boxer Defying Odds- Lovlina Borgohain
India was elated when Lovlina Borgohain, dominant from the first go, packed a punch and assured India a bronze medal by defeating Nien-Chin Chen in her boxing welterweight quarterfinal bout. She faced the reigning world no. 2 Busenaz Surmeneli of Turkey at the end of her race at the Olympics and performed with great spirits. She became the third Indian boxer to finish on the podium and the first Assamese woman to play at the Olympics.
June 4, 2018Is India ready to embrace the need of women sports managers?
In a patriarchal society, women have borne the burden of socio cultural bias for thousands of years. And even today, women are generally looked down upon.
June 4, 2018India: Emerging As A Multi-Sporting Country!
The sports section has been somewhat dreary in India for some time now save for cricket and the recent upsurge in football leagues. The news pertaining to Kabaddi, Hockey, and Olympics has gone somewhat unnoticed – but no longer!
December 13, 2017Top 5 Sportpersons with highest Brand Value
Federer, who won in a stroll over Rafael Nadal just over a week ago in the Shanghai final, continued his top form in Basel at an event he has won seven times.Federer’s latest deal with pasta brand Barilla, which runs longer than five years and is expected to net him roughly $40 million.
November 10, 2017Indian government initiates a revolution: The National Talent Search Portal
National Sports Talent Search Portal, is a landmark revolution in the sports industry of India which shall help generate a hub of skilled sports players from different parts of the nation who’ll be polished by the coaches and mentors of SAI (Sports Authority of India).
November 9, 2017Sports Endorsements: Which three Indian players are minting the most amount of money?
Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Which 3 Indian Players are minting the most amount of money through endorsement.
October 16, 2017Rajyavardhan Singh Rathore Olympic medalist turns Sports Minister
Gaurav Kadam – MSM 1 September 3 will be noted [...]
September 25, 2017Top Players who turned into Sports Entrepreneurs
Sports Business in India is on the verge of becoming the next big thing with huge corporate influx due to mushrooming leagues in different sports.
June 7, 20172017 to be a defining year in Sports & Entertainment marketing
While 2016 saw a lot of upheaval and a change [...]
May 10, 2017Sports Business World
Sports in India is moving out of the closet from the once dominant “Big Daddy” – Cricket to Multi-Sporting Nation tag garnering presence in both traditional...

