My name is Reema Dsouza and I'm currently enrolled in the IISM's Post Graduate Program in Sports Management. Prior to pursuing my degree, I worked as a ‘Tour Consultant’ for group operations (Europe) for 3 years. However, I wanted to switch to a new field and that’s when I thought about pursuing sports management as a career.
Sports management professionals are the experts who do all the work and ensure the sporting events are executed flawlessly. They work tirelessly, inspect minute details of the events, and devise strategies to overcome any problem thrown at them during the event. They can pull of such events because they are trained to handle and organise the events and are better equipped with the required skills needed by the industry.
Sports Management is a business degree that focuses on teaching aspirants the basics of the working of the sports industry. Numerous fields that the students study in sports management degrees are almost identical to the conventional management degrees.
India is fast evolving as a sporting nation beyond the ones that it is known for over the years. Our forays into track and field, archery, tennis, golf and many other lesser-known sports is quite commendable. And fast-growing alongside this – is Sports Management!
After the covid-19 restrictions, it was said that the Indian sports industry will be growing at an estimated CAGR of 9.6% between 2021-2024. The revenue expected to be generated during this period was about $150 billion.
Globalization, the integrated internationalization of markets and organizations, has changed the way we do business. Jobs, knowledge, and capital are now able to move across borders with far greater speed and far less friction than was possible only a decade ago.
Sports in India have entered a golden period, promising a [...]
Abhishek Kulkarni is IISM alumnus from PGP in Sports & Wellness Management Batch 2019-20. Abhishek is an ardent sports lover, cricketer and qualified fitness trainer. Hailing from a family of athletes, Abhishek always wished to do something remarkable in the field of sports.
Marketing as a concept could be used in a variety of ways focusing on the customers and consumers. However, Sports Marketing focuses on encountering requirement of sport customers and consumers which includes people involved in playing sport, watching or listening to sports programmes, buying merchandise (products), collecting mementos.
IISM has students having diverse perspectives and interests who’ve involved themselves in a number of activities on and off the field. While the world is combating the outbreak of pandemic coronavirus, our frontline warriors are busy protecting us from the hazards.
