Abhishek Kulkarni is IISM alumnus from PGP in Sports & Wellness Management Batch 2019-20. Abhishek is an ardent sports lover, cricketer and qualified fitness trainer. Hailing from a family of athletes, Abhishek always wished to do something remarkable in the field of sports.
Marketing as a concept could be used in a variety of ways focusing on the customers and consumers. However, Sports Marketing focuses on encountering requirement of sport customers and consumers which includes people involved in playing sport, watching or listening to sports programmes, buying merchandise (products), collecting mementos.
IISM has students having diverse perspectives and interests who’ve involved themselves in a number of activities on and off the field. While the world is combating the outbreak of pandemic coronavirus, our frontline warriors are busy protecting us from the hazards.
Sports management encompasses business development, operations, venue management, administration of sporting associations and federations, content development, event management, and data analytics, among other areas.
Times of India recently published an elaborate article on the explosion of the sporting industry over the past decade. The credit of such upswing in the domain goes heavily to the number of sporting leagues that have emerged in recent years.
The unique and thrilling industry of Sports is home to glamour, money and intense satisfaction but only the sports management students can understand the requirement and proffer their expertise
The symbiotic relationship between sports and management would be the Board of Control for Cricket in India (BCCI), the national governing body for the nation's most popular game.
India is a sports nation and the sports culture in also growing in India. The scope of sports management is growing to increase in future. Iism provides Sports management degree with internship and placement
Sport Sponsorship is a powerful and impactful marketing technique. It consists of the association between a company (sponsor) and a sport club or event. Here there some tips to get your ideal sponsor on board for your event
Sports in India is no longer limited to the sixes & catches, it’s also about the hits & the goals, about the strokes & the laps. India has started crawling towards an emergence as a multi-sporting nation, but it’s going to take a lot more time to be able to start running in the race.
