Top 5 Sportpersons with highest Brand Value

Published On: December 13, 2017

Rohan Parakh – BSM I

Federer, who won in a stroll over Rafael Nadal just over a week ago in the Shanghai final, continued his top form in Basel at an event he has won seven times.Federer’s latest deal with pasta brand Barilla, which runs longer than five years and is expected to net him roughly $40 million. Current Brand Value: $37.2million. Roger Federer has the highest brand value of any athlete in the world, according to the official 2017 Forbes Fab 40 list.The Swiss Maestro’s brand is valued at $37.2 million, edging out NBA superstar Lebron James. Federer’s two grand slam wins obviously did the trick, increasing his value by 3.3% from 2016.

Current Brand Value is expected to be $27 million. Usain St. Leo Bolt finished Rio 2016 as the greatest Olympic sprinter of all time. Bolt has amassed a total of six individual gold medals, and three team gold between. As a result of his relentless success on the track, Bolt has amassed a fortune in prize money and sponsorship deals – his most lucrative, with Puma, will earn him more than $10 million each year until 2025.

Cristiano Ronaldo also hit the product endorsement circuit to boost his income manifold.Much of his net worth comes from his annual salary of $45 million. He also rakes in a large stipend from endorsements of Nike sneakers, Sacoor Brothers suits, Monster head-phones and Tag Heuer watches and his own brand CR7. Ronaldo will make $93 million this year, according to Forbes.

His current brand value is $19.6 million. Mickelson and longtime sponsor, Bar-clays, parted ways after 15 years together. The golfer quickly filled the opening in his endorsement portfolio with merchant bank Intrepid Financial Partners. He also added a deal with Workday, which includes includes the logo of the human resources firm on Mickelson’s golf shirts during tournaments.

Current Brand Value:$33.4 million. Since last year, the NBA ‘s Top pitch-man added Intel and Verizon to his endorsement portfolio, which already included Nike, Coca-Cola, Beats by Dre and Kia Motors, but his brand value slipped slightly due to a big increase increase in the endorsement deals of the other basketball players.

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