Khelo India Youth Games (KIYG), formerly known as Khelo India School Games (KISG), is a pan-Indian multi-disciplinary sports competition for the country's under 17 and under 21 years youngsters. It is the Indian Governments flagship grassroots talent hunt programme.
Sport is regarded as one of the largest industries worldwide in terms of generating employment and revenue. Sports is a multi-billion dollar global industry propelled by enormous consumer demand.
Cricket. This one word has the power to bring the entire nation of 1.3 billion people to a standstill. The best example of this is the 2011 ICC World Cup. Everyone was glued to their television screens, as it was a match that brought India to the edge of their seats. The winning six of the then-captain, Mahendra Singh Dhoni, will live with us forever.
Sports as an industry has grown leaps and bounds over the years. Even during the pandemic, the industry operated and brought around ₹5894 Crore in 2020, and in 2021, it bounced back to ₹9530 Crore. The industry was able to achieve this because of the continuous effort of sports management professionals employed in the sports companies in India who planned and executed numerous sporting events. These sports management professionals are meticulous and ensure that events are executed flawlessly.
Sports Management is a business degree that focuses on teaching aspirants the basics of the working of the sports industry. Numerous fields that the students study in sports management degrees are almost identical to the conventional management degrees.
Mr. Arjuna Ranatunga, Sri Lankan Cricketing Legend visited the International Institute of Sports Management (IISM) campus, Mumbai.
The rise of sports in the past couple of years has prompted several entrepreneurs to develop their idea and execute it with perfection, which assists in creating a sustainable sporting ecosystem.
After the covid-19 restrictions, it was said that the Indian sports industry will be growing at an estimated CAGR of 9.6% between 2021-2024. The revenue expected to be generated during this period was about $150 billion.
Harinder Pal Sandhu is a professional squash player who plays for India. He has achieved a career-high world ranking no. 47 back in September 2018 currently he stands at no. 115. He was a part of the Indian team, who won the Gold Medal at the 2014 Asian Games held at Incheon. He is a very humble and gentle human being. MSM-2 student Prashant Tayde speaks to Sandhu in a candid chat.
IISM has students having diverse perspectives and interests who’ve involved themselves in a number of activities on and off the field. While the world is combating the outbreak of pandemic coronavirus, our frontline warriors are busy protecting us from the hazards.
