Become a Certified Sports Marketer in Just 6 Months
Are you a professional marketer who wants to use your [...]
Are you a professional marketer who wants to use your [...]
Sport is regarded as one of the largest industries worldwide in terms of generating employment and revenue. Sports is a multi-billion dollar global industry propelled by enormous consumer demand.
My name is Reema Dsouza and I'm currently enrolled in the IISM's Post Graduate Program in Sports Management. Prior to pursuing my degree, I worked as a ‘Tour Consultant’ for group operations (Europe) for 3 years. However, I wanted to switch to a new field and that’s when I thought about pursuing sports management as a career.
Cricket. This one word has the power to bring the entire nation of 1.3 billion people to a standstill. The best example of this is the 2011 ICC World Cup. Everyone was glued to their television screens, as it was a match that brought India to the edge of their seats. The winning six of the then-captain, Mahendra Singh Dhoni, will live with us forever.
SSAT is conducted by IISM to identify potential aspirants, who are eager to learn more about how to better incorporate the learnings from science into the field of sports. It is a test that is conducted based on scientific domain knowledge and sports awareness. The candidates will be evaluated based on the agility of their minds to adapt to the changing dynamics of the sports science sector.
Sports Science is an upcoming topic that is gaining a lot of attention from athletes and sporting organisations. Sports Science deals with the study of physiology, motor control, biomechanics, nutrition, psychology and biochemistry of an athlete. These factors help improve the game of the athlete and also enhance their performance. Sports Science in a nutshell is to apply these scientific factors to various sporting activities.
Sports management professionals are the experts who do all the work and ensure the sporting events are executed flawlessly. They work tirelessly, inspect minute details of the events, and devise strategies to overcome any problem thrown at them during the event. They can pull of such events because they are trained to handle and organise the events and are better equipped with the required skills needed by the industry.
Sports science is a specialized field of application of science in the field of sports to improve the athlete's performance, prepare them for competitive sporting events, and lessen the risk of injury to the athletes.
Sports Management is a business degree that focuses on teaching aspirants the basics of the working of the sports industry. Numerous fields that the students study in sports management degrees are almost identical to the conventional management degrees.
International Institute of Sports & Management (IISM) is the pioneer of sports & management education in India. IISM has been in the education industry providing excellent sports & management-related education to students for the past 12 years. The contribution of IISM is noteworthy and hence, IISM was bestowed with the Rashtriya Khel Protsahan Puruskar in the category of Development of Sports in 2020, by the Hon. President of India, Shri. Ram Nath Kovindji.