Marketing as a concept could be used in a variety of ways focusing on the customers and consumers. However, Sports Marketing focuses on encountering requirement of sport customers and consumers which includes people involved in playing sport, watching or listening to sports programmes, buying merchandise (products), collecting mementos.
Sports Management has become a popular sector to work in since the advent and success of the Indian Premier League. This field is perfect for those who love sports and wishes to stay close to the arena forever. For the past 11 years, International Institute of Sports Management (IISM), is carving a niche for young sports aspirants and showing them a way forward in the world of sports.
Bhushan Malani is IISM alumnus from Bachelor’s Degree in Sports Management Batch 2017-20. He is a national level athlete who decided to pursue Sports Management and contribute towards the ever-increasing sector. While studying at IISM, Bhushan established a venture of his own named TheNurtureCulture.
Vedant Garg is a student of Master’s Degree in Sports Management from batch 2019-21. Vedant is an ardent sports lover who has been a professional cricketer. At IISM, he is getting acquainted with the sports industry in depth. This year, he will be all set to enter the Sports Industry with a formal sports education. However, prior to it, he has established himself as a Sports Entrepreneur with his venture- Sport It Down.
By 2025, it is estimated that 463 exabytes of data will be created each day globally, that’s the equivalent of 212,765,957 DVD’s per day, according to the World Economic Forum. Understanding of analytics will move from being a valuable skill to a somewhat mandatory one. Understanding data is a key skill for managers in the 21st century and IISM with its vision to transform the Indian sporting landscape has taken up the responsibility for providing well trained analysts to Indian sporting ecosystem.
Ms. Diksha Chillar & Mr. Ankit Nama are our students from PGP in Sports & Wellness Management Batch 2019-20. Diksha & Ankit have together founded Æthleti Circle, a Sports Management firm. With utmost passion, both alumni of IISM chose to become Sports Entrepreneurs.
In order for any sport organization or enterprise to thrive, good financial practices must be followed. Those responsible for this crucial aspect of the industry are sometimes financial experts who move into sports, while others study sport management with a particular interest in its financial aspect.
Mr. Rutvik Likhite is our alumnus from Bachelor’s Degree in Sports Management Batch 2017-20. He has founded his own sports brand called Kitup. An idea of doing something of his own in the sports retail and goods sector made him a Sports Entrepreneur.
IISM is the happiest when its students embark on their journey in the Sports Industry. Our students are making a mark of their own and we’re proud of them all. In another breakthrough, two of our students- Jairath Chugh & Rounak Majumdar from Bachelor’s Degree in Sports Management Batch 2018-21, have been selected at Global Sports Week, Paris as Young Sports Makers.
In recent years, India has seen a consistent upward trajectory in the business of sports. 2008 was a watershed year for sports in India with the advent of the IPL. Since then, the unique franchise-based format adopted by the league has inspired the creation of similar competitions in other cricketing nations, as well as the launch of similar events in other sports in India too.
