All about Sports Event Management, the uprise sector

Published On: February 10, 2020
Sports Event Management

The Sports Sector is booming ever since the advent of Indian Premier League and Abhinav Bindra winning gold in Summer Olympics 2008. With more and more athletes burgeoning and emergence of multiple sporting events like Pro Kabaddi League, Indian Super League, Futsal, etc., the Sports Industry requires trained Sports Management professionals to look after the business side of sports.

Sports Management is one of most sought after and lucrative career options. Sports Event Management is one of key career paths lying in the arena of Sports Management. Sports as an industry is growing 12 % Y.O.Y. and according to FICCI Sector Skill Council Report 2014, Sports Event Management requires of 3.3 Lakh human resource by the year 2022.

Whether it is a Sports League, Emblem unveiling, Opening or Closing Ceremonies of Mega Sporting Events, Auction events, Branding events of Sports Team or Franchise, Sports Event Managers are required. Sports Event Managers bid for events, identify appropriate venues for events, provide hospitality, recruit volunteers, coordinate with Government bodies or PR firms to execute events, etc. They are the ones who deal with plethora of managerial challenges which can affect sports events. Hence, there is a need to have professionals to accomplish the events smoothly. Be it the sphere of Logistic, Planning, Budgeting, Project Work, Sponsorship, Sports Event Production or Talent Management, PGP in Sports Event Management will make the students equipped to accomplish Sporting Events smoothly.

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