Our Faculty

PGDM from IIM Calcutta, B. Tech (Mechanical) from College of Engineering Thiruvananthapuram.

Work Profile: Over two decades of experience in the areas of Brand Management, Business Development and Growth Strategies.

Played pivotal roles in the growth journeys of iconic consumer brands in India

As founder of Add Valorem Consulting, focuses on brands in fast-growing emerging sectors

Professor of Practice and Mentor in the domain of Sports Commercialization

Published:

• Author of ‘GOATS Must Be Crazy – Management Mantras from Sporting Greats’
• Co-Author for ‘Business of Sports – The Winning Formula for Success’
• Official Narrator for ‘India Sports Sponsorship Report’ released by GroupM ESP, for 6 years in a row

• NMIMS alumni , Batch topper of Leadership & Change Management certification course of IIM Indore.Currently pursuing second masters in sales & marketing.
• Teaching experience- 7 years, Corporate experience -11 years Total 18 Years
• Worked in several research reports including Sports Development and Youth Engagement which was published in FICCI TURF 2018.
• The paper “Revolutionizing Fan Engagement: Adopting Trends and Technologies in The Vibrant Indian Sports Landscape” is successfully published in the “International Journal of Management Thinking” (from Malaysia).
• Chapter titled”Athlete-Centric HR Redefining Success in the Sporting Arena” has been accepted for publication in edited book(peer reviewed and refereed) titled “Emerging Trends in Human Resource Management (Volume – 1)”.

Summary:
An astute learner in diverse business environments like Education, Chemicals, Automobile, Human Resources and Consulting.
Well versed with Domestic, International, B2B and B2C marketing. A sports enthusiast having played a variety of sports for Recreational Purposes and possesses a holistic view of the sporting ecosystem.
A total Work Experience of 25 Years with 15 years relevant to Industry Plus Consulting and 15 Years as an Educator.

Educational Qualifications: M.B.A (Marketing), M.Sc. (Analytical Chemistry)

Present Role:
– Conducting Lectures, Customized Training Programs and Workshops at Educational Institutions and Corporate.
– Providing Consulting services in Marketing and Research for Small and Medium Enterprises

Previous:
– Worked in the firms Alkyl Amines, Unitech Group etc. and Managed Sales and Marketing of locally manufactured specialty products. Also represented firms such as Goldschmidt AG, Gorapur AG, Tego Chemie GmbH, SKW Trostberg AG, Rohm & Haas in marketing their products across a gamut of Industries.
– Deliverables include Strategic Planning, Key account management, Product and Brand Management, Market Research and BI services, Business Development etc.

Publications:
Marketing and Market Research Reports in the Organizations served (Pertaining to a variety of products across Industries)
Reports relevant to consulting projects undertaken.
Subject-centered books for Training purposes in Corporate Environments

Head of Marketing & Assistant Professor

Area of Specialization:
Strategic Management, Marketing, Sports Marketing, Digital Marketing

Educational Qualifications:
– Bachelor of Management Studies (Marketing Specialization)
– Master of Management Studies (Marketing Specialization),
Currently Pursuing Ph.D from University of Mumbai

Number of years of experience:
– 6 years Teaching Experience
– 8 years of Corporate Experience

Research Paper Titled “Areas of Improvement for Ed-tech Providers in India” published in UGC Care Journal.

• International Sports’s Broadcaster, Former RJ, Author, Sports and Media Faculty, consultant NSDC, Co Founder Aaharonomics
• Over 20 years of experience.

• Education Qualification: MSc. Sport & Health Sciences, University of Exeter, U.K 2008 MSc.
• Clinical Nutrition with specialization in Sports Nutrition, Roehampton University, UK 2010
• IOC Diploma Sports Nutrition 2021 Certified Pilates Instructor, Australia, Certified Personal Trainer (American College Sports Medicine)
• Currently Working: Sports Scientist and Nutritionist, Founder of CORE, Nutrition, Fitness and Health Clinic in Mumbai Official Team Nutritionist of Rajasthan Royals.
• Number of years of experience in the corporate sector: 13 years and above
• Number Research Papers Published, Topics of research papers and journals published in (1): Topic: Sports Nutrition, Journal: British Journal of Sports

• Educational Qualifications: Bachelor’s in Physiotherapy from GS Medical College and KEM Hospital. Master’s in Musculoskeletal and Sports Physiotherapy from University of South Australia. Online certificate in Healthcare Management from ISB.
• Number of years of experience in teaching: More than 2 years
• Number of years of experience in the professional sector: More than 15 years, worked with MCA, NCA- BCCI, BCB, RR-IPL, UP warriorz- WPL.