IISM’s Knowledge Series Books to Build a Career in Sports Industry
International Institute of Sports & Management (IISM) is the pioneer of sports management education in India. IISM has been in the education industry providing excellent sports management education to students for the past 14 years.
IISM was bestowed with the Rashtriya Khel Protsahan Puruskar in the category of Development of Sports in 2020, by the Hon. President of India, Shri. Ram Nath Kovindji.
IISM has launched a collection of books under its knowledge series to elevate the sports ecosystem in India. These books will give a gist of all the aspects of the sports industry in India and help the professionals of the sports ecosystem of India to enhance their knowledge.
We have already launched two books in the series, and there are many more books coming soon to flourish the literary pursuits of the Indian sports industry.
Objective of the ‘Knowledge Series Books’
The main objective behind the books launched under the IISM’s ‘Knowledge series’ is to create an elaborated material on the sports industry in the Indian context.
These books will surely be the stepping stones for the sports enthusiasts, athletes, coaches and all the people who have an interest in making a career in sports.
Currently, there are hardly any literary handbooks on sports in Indian sports literature, and these books will surely fill this void to transform the sports scenario in India.
Let’s delve into the overview of the books launched to give you a preview of the context:
The first book under the ‘Knowledge Series’ is ‘Business of Sports: The Winning Formula for Success’, authored by Mr Vinit Karnik, Head – Sports, Esports & Entertainment at GroupM South Asia, released in June 2022. The book was launched by the esteemed hands of Shri. Bhagat Singh Koshyari Ji, Governor of Maharashtra and (ex-officio) Chancellor of the University of Mumbai, at Raj Bhavan in the presence of Mr. Nilesh Kulkarni, Founder Director- IISM, the book’s author Mr. Vinit Karnik and other marketing heads & academicians from top B-schools of Mumbai.
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– Objective of the book ‘Business of Sports: The Winning Formula for Success’
This book will guide aspiring sports management students to create a path for a flourishing career. The book covers diverse aspects of the sports industry exploring the business side of sports along with the challenges for both customers and marketers.
The book even guides the students in understanding the dynamics of marketing concepts necessary to promote sports products, services and events.
It also highlights the marketing of non-sport products through an association with the sport, which includes sports infrastructure, sporting goods, and services, licensed sports products, merchandising, sponsorships, media rights, live sporting events, and so on.
This is the first-ever sports book from an academic perspective to benefit students who are interested in pursuing a career in Sports Management.
The second book under the ‘Knowledge Series’ is ‘Sports Psychology’ authored by Mugdha Bavare, a noted Sports Psychologist. The book has been published under the banner of Popular Prakashan.
The launch of the book took place at the IISM’s campus during the first sports psychologists’ conference, Mind The Gap 2024, organised by the Indian Sport Psychologists’ Association (INSPA).
The book launch was graced by the presence of Mr. Viren Rasquinha, CEO of Olympic Gold Quest and a former captain of Indian field hockey, Mr. Nilesh Kulkarni, former Indian Cricketer and Founder Director of the International Institute of Sports & Management (IISM) and Ms. Vardayini Gorhe, Sports and Performance Psychologist.
– Objective of the book ‘Sports Psychology’
This book is a groundbreaking phenomenon in itself being the first-ever book on sports psychology in India. Sports psychology is currently in its infant stage in India, and this book aims to elevate the importance of psychology in the field of sports.
The book covers extensive topics in sports psychology, exploring a brief gist of how psychology plays a major role in shaping an athlete’s career. It debunks all the age-old myths about sports psychology and explains how sports is not only about physical fitness but also requires psychological fitness.
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The book is an exclusive handbook for all sports psychologists in India to upgrade their understanding of sports psychology. It is a book for aspiring sports psychologists to fuel their academic knowledge and flourish their practice.
IISM’s knowledge series is an initiative to spread the knowledge of Sports Management and Sports Science in the ever-evolving Indian sports industry. Both the books launched under this series will definitely benefit all the individuals involved in the sports industry to progress effectively. We pledge to bring more such books in the future to enhance the literary aspects of sports in India.
Stay tuned with IISM for more such informative books on sports as our pipeline for the same is jam-packed to transform the sports ecosystem of India.
