Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.
Sports Retail is one such industry which has benefitted hugely from this. Be it any athlete, equipment, clothes, accessories are requisite for them. Moreover, with people putting huge emphasis on fitness, this sector falls in a vertical that is in demand.
IISM has students having diverse perspectives and interests who’ve involved themselves in a number of activities on and off the field. While the world is combating the outbreak of pandemic coronavirus, our frontline warriors are busy protecting us from the hazards.
Considering the outbreak of pandemic Coronavirus/ COVID-19, IISM is conducting SMAT exams through Online Proctoring instead of organizing it in the designated test centres across India. Candidates appearing for online SMAT would be appearing for it from their home online.
IISM organized International Sports Experiential Learning Programme to Spain for its students to instill international sports knowledge in them. On Day One, students visited the Iconic Santiago Bernabeu Stadium, the Home Stadium of Real Madrid, which is one of the most prosperous Sport Clubs in the world.
IISM organized International Sports Experiential Learning Programme to Spain for its students to instill international sports knowledge in them. On Day One, students visited the Iconic Santiago Bernabeu Stadium, the Home Stadium of Real Madrid, which is one of the most prosperous Sport Clubs in the world.
The Sports Sector is booming ever since the advent of Indian Premier League and Abhinav Bindra winning gold in Summer Olympics 2008. With more and more athletes burgeoning and emergence of multiple sporting events like Pro Kabaddi League, Indian Super League, Futsal, etc., the Sports Industry requires trained Sports Management professionals to look after the business side of sports.
IISM is proud to be the Official Knowledge Partner to the recently concluded Khelo India Youth Games, Guwahati, Assam 2020, in its third edition. The Games commenced from 10 January to 22 January 2020 wherein close to 6,800 athletes from 37 states and union territories competed across 20 sports disciplines and the games were spread across nine venues in Guwahati, Assam.
Mumbai,19th November 2019: In order to provide working professionals an [...]
Sports Management in India is a sunrise sector. The landmark events of 2008 in Indian sports- the advent of Indian Premier League and Abhinav Bindra’s Gold medal at Olympics, opened gates for Sports Management to evolve in the sports sector. The emergence of other sporting leagues like Pro Kabaddi League, Indian Super League, Pro Badminton League, etc. lead to a demand for skilled Sports Management professionals.
