An interview with a Sports Entrepreneur from IISM
RaC Rides aims at providing semi-professional and professional bicycles without the hassle of having to maintain them. Availability of different brand of bicycles give the consumer an array of options to choose from. Varun states that, “the initiative started off as college project at IISM in 2017 and from there it has been a long and exciting journey. Valuable inputs from the faculty have been of great help for us in taking critical business decisions.