India was elated when Lovlina Borgohain, dominant from the first go, packed a punch and assured India a bronze medal by defeating Nien-Chin Chen in her boxing welterweight quarterfinal bout. She faced the reigning world no. 2 Busenaz Surmeneli of Turkey at the end of her race at the Olympics and performed with great spirits. She became the third Indian boxer to finish on the podium and the first Assamese woman to play at the Olympics.

India was elated with joy when we saw PV Sindhu win a bronze medal in badminton at the 2020 Tokyo Olympics. This wonder girl created history by becoming the only Indian woman to win two Olympic medals and the fourth athlete to win multiple medals in the women’s singles badminton category. We were all rooting for her and were confident that she’d come back with a medal from the esteemed sporting event.

“A professor affects eternity: he/she can never tell where their influence stops.” One such professor to IISM is Ms. Avanti Desai. Ms. Avanti is the ‘Incharge- Academic Outreach at IISM’ and have been associated to the institute for many years now. She is a Management Faculty, Soft Skills Trainer, Sales and Marketing Evangelist and Research Analyst.

Abhishek Kulkarni is IISM alumnus from PGP in Sports & Wellness Management Batch 2019-20. Abhishek is an ardent sports lover, cricketer and qualified fitness trainer. Hailing from a family of athletes, Abhishek always wished to do something remarkable in the field of sports.

Since 11 years, IISM through persistent efforts has encouraged students to take up entrepreneurial tasks and enhance their entrepreneurship skills. Some of the IISM students have established their own venture called the Sports Doyen. The Sports Doyen is a sports media organization where students provide a platform for fans and experts to voice their opinions, either through live shows on YouTube and Facebook or through their website.

Marketing as a concept could be used in a variety of ways focusing on the customers and consumers. However, Sports Marketing focuses on encountering requirement of sport customers and consumers which includes people involved in playing sport, watching or listening to sports programmes, buying merchandise (products), collecting mementos.

Sports Management has become a popular sector to work in since the advent and success of the Indian Premier League. This field is perfect for those who love sports and wishes to stay close to the arena forever. For the past 11 years, International Institute of Sports Management (IISM), is carving a niche for young sports aspirants and showing them a way forward in the world of sports.

Bhushan Malani is IISM alumnus from Bachelor’s Degree in Sports Management Batch 2017-20. He is a national level athlete who decided to pursue Sports Management and contribute towards the ever-increasing sector. While studying at IISM, Bhushan established a venture of his own named TheNurtureCulture.