Why a career in Sports Management is an upcoming new thing in India?

Emerging resiliently from the challenges of the COVID-19 pandemic, India’s sports industry has embarked on a remarkable growth trajectory. Between 2021 and 2024, the sector is projected to grow at a Compound Annual Growth Rate (CAGR) of 9.6%, with revenues expected to reach approximately $150 billion.
Covid-19 is responsible for boosting the online gaming sector beyond limits and creating a league of its own known as Fantasy Sports.
We all have witnessed India’s performance in the 2020 Tokyo Games, which was astonishing and resulted in the highest medal tally ever. India as a country is now confident that sports is an upcoming career choice, not only if you want to become an athlete, but also a Sports Management professional.
The 2020 Tokyo games showed that our athletes have levelled up over the past few years in their performances in various sports, which convinced the government and gave them the confidence to invest in sports for the long term.
In 2018, the government took significant steps to promote sports through various initiatives, such as the Khelo India Youth Games, Khelo India University Games, and the Target Podium Scheme. These programs aim to invest in young, emerging talents at the grassroots level, helping them pursue sports as a career and represent India on international stages by providing proper training and facilities.
Our athletes ‘ amazing performances in the 2020 Tokyo games and their achievements have inspired many young sportspersons to enter the field of sports, taking their dreams forward. This will not only uplift the sports industry but also result in a requirement for more Sports Management professionals within the industry.
Sports Management as a career is very vast, as it offers varied verticals within the sports industry to choose from.
Some of these sports management verticals in the sports industry are mentioned below:
- League / Team / Athlete Management
- Venue Management
- Managing Associations / Federations
- Handling the Operations / Logistics
- Sports Grassroots Development
- Handling Media & Communications
- Sports Event Management
- Business Development, Sales & Client Servicing
- Digital Marketing
- Electronic & Digital Media -Programming
- Sports Data Analytics
- Sports Retail
- Sports Tourism
- Sports Psychology
- Nutrition
- Sports Law
- Coaching
A degree in Sports Management equips individuals with essential skills and introduces them to the concepts of Management, Finance, Marketing, and Law within the sports industry.
Sports Management showcases how you can overview the business side of a sports organization using the latest trends and technology. You’ll develop a broad set of skills, among which the most important ones are critical thinking, problem-solving, communication, and attention to detail.
All of these skills will come in handy in any situation. Whether you are negotiating for a sponsorship contract for an event or a multi-million-dollar deal for an athlete or team you may represent. These abilities that you develop during the learning stage in Sports management are very essential.
IISM was established 15 years ago as the first institute to introduce Sports Management education in India. Till today, IISM has trained more than 4000 sports management heroes successfully. These students are now a part of esteemed and top organizations in the sports industry.
IISM’s vision and mission is to provide the sports industry with skilled professionals who will significantly contribute to the advancement of the sector.
IISM is India’s first Sports Education institute to offer degrees such as the Bachelor of Sports Management and Master of Sports Management in collaboration with the University of Mumbai and GICED. Additionally, it offers a Post Graduate Program in Sports Management, which is an 11-month autonomous program.