Top 20 Sports Companies in India Every Future Sports Manager Must Know

Top Sports Management companies in India play a pivotal role in driving the phenomenal growth of the sports industry—from ₹5,894 crore in 2020 to ₹9,530 crore in 2021—and transforming fan experiences with seamless ticketing, premium sporting goods, travel facilitation, sponsorships, and social media management. Beyond recovery, the industry’s trajectory is steep: by FY24, the sports-tech sector had surged to ₹26,700 crore and is projected to reach ₹49,500 crore by FY29 at a CAGR of approximately 13%. This expansion is fueled by thriving segments in fan engagement, analytics, fantasy gaming, and immersive technologies. Further, the broader sports market in India is primed to hit $130 billion by 2030, creating millions of jobs in the sports ecosystem.

These mounting figures underscore the importance of highly skilled Sports management professionals—whose strategic planning, digital engagement, and flawless execution continue to reshape the landscape and support this rise.

Read More:- Career in Sports Management

If you are wondering which are the top sporting companies in India that employ the best minds, stick around till the end because we have listed 20 top sports companies in India that every sports management professional should know about.

Let’s Check Out India’s Top 20 Sports Companies

• RISE Worldwide
• JSW Sports
• JioHotstar
• ITW Consulting
• Procam International
• Dream Sports
• Decathlon
• Cornerstone
• TCM
• Baseline Ventures
• IOS Sports & Entertainment
• Sportz Interactive
• Professional Management Group (PMG)
• GroupM
• DNA Entertainment Networks
• Cricbuzz
• Rhiti Sports
• Meraki Sports & Entertainment
• Red Bull
• District by Zomato

RISE Worldwide

The biggest sports companies in India have not only transformed the athletic and entertainment landscape but are now venturing into cutting-edge digital arenas. A prime example: in 2010, Reliance Industries teamed up with New York–based IMG to launch a new sports and lifestyle venture, which was rebranded to RISE Worldwide in January 2021. Today, RISE Worldwide is India’s largest independent sports, lifestyle, and entertainment powerhouse, renowned for services spanning sponsorship consulting, athlete and talent management, licensing, sports broadcast production, and event execution.

In mid-2025, it launched a joint venture, Jio BLAST eSports, in collaboration with Denmark’s BLAST ApS, signaling its strategic entry into India’s booming e-sports ecosystem. Additionally, the firm is pioneering “virtual inventory” advertising, teaming up with Cricket Australia and ECB to introduce dynamic digital sponsorship overlays tailored to Indian markets.

Website:- https://www.riseworldwide.in/

JSW Sports

JSW Sports has consistently elevated India’s sporting ecosystem. Since its inception in 2012, the organization has championed talent across disciplines, owning big franchises like Bengaluru FC (ISL), Delhi Capitals (IPL & WPL), Haryana Steelers (Pro Kabaddi League), Pretoria Capitals (SA20), and the newly established Soorma Hockey Club, which made a strong impact in its debut in the Hockey India League.

The company has also significantly bolstered India’s Olympic ambitions. JSW backed 41 athletes in the run-up to Paris 2024 and increased its investment in athlete preparation and infrastructure over the previous Olympic cycle.

On the commercial front, their sports marketing division negotiated over ₹250 crore worth of sponsorship and brand deals in 2022–23, while also facilitating mega endorsements—like Neeraj Chopra’s ₹4–5 crore annual deal—and sealing around 100 partnerships across leagues and athlete portfolios.

Beyond athlete development and commercial ventures, JSW Sports continues to craft a future-ready sports ecosystem—bridging talent, infrastructure, and brand strategy—poised to push India onto the global athletic stage.

Website:- https://www.jswsports.in/

JioHotstar

JioHotstar has redefined sports streaming in India—not just as a content distributor, but as a sports-first ecosystem that seamlessly blends fan engagement, monetization innovation, and multimedia experience on a scale few can match.

Leveraging exclusive rights to grand events like IPL, ICC tournaments, the Premier League, Wimbledon, and even the upcoming US Open has placed it at the heart of India’s sports consumption ecosystem.

IPL 2025 alone redefined scale: the season achieved an unprecedented reach of 1.19 billion viewers across TV and digital, while Jio Hotstar’s subscriber base exploded from just 50 million in February to 300 million by mid-year — nearly matching Netflix’s global count. The opening weekend and finale set new engagement benchmarks, with IPL matchup streams like the RCB vs PBKS final surpassing 578 million views and enabling a projected revenue of ₹4,500 crore-plus.

Website:- https://www.disneystar.com/about-us/sports/

ITW Consulting

ITW Consulting—one of India’s top sports companies—delivers powerhouse brand solutions across sports, media, and entertainment. Known for turning visibility into value, the agency masters sponsorship strategies, media rights deals, and brand activations that make a lasting impact.

In the 2024 Indian T20 League, ITW Catalyst, its sports and entertainment arm, made history—closing a record 28 sponsorship deals across all 10 IPL franchises, with big brands like Coca-Cola, ITC, PayZapp, NusGo, and Arun Ice Cream.

ITW’s influence extends beyond the IPL. In 2023, it powered the Tamil Nadu Premier League (TNPL) with sponsorships from Sonata, Nippon Paint, Citroën, Laxmi Cement, and Dodla Dairy. Globally, it has managed on-ground and broadcast rights for Cricket South Africa’s Mzansi Super League T20 (2018–2022) through its affiliate, Global Sports Commerce.

Part of the ITW Universe—India’s largest full-stack sports, media, and entertainment consulting network—ITW champions purpose-driven, digital-first partnerships across elite leagues like the IPL, WPL, PKL, ISL, and global properties like the ICC Cricket World Cup.

Website:- https://www.itwglobal.com/

Procam International

Procam International, established in 1988, stands as a trailblazer in elevating the professional face of sports in India. Widely recognized for its flawless execution of elite sporting events, Procam’s flagship is the iconic Tata Mumbai Marathon—Asia’s largest mass sporting event and India’s richest marathon. In 2025, this revered event witnessed extraordinary success, raising ₹53.62 crores for social causes via 13,000+ runners, 275 NGOs, and a network of fundraisers and donors.

From a sports business vantage point, the Tata Mumbai Marathon has grown into a ₹3,500 crore annual ecosystem, powering revenue streams across sponsorships, registrations, apparel, merchandise, and nutrition. Procam’s broader portfolio now includes four World Athletics Label road races—the Mumbai Marathon, Delhi Half Marathon, Bengaluru’s World 10K, and Kolkata’s Tata Steel 25K—generating collective revenues close to ₹150 crores in 2024–25, up from ₹80 crores in 2014.

Beyond organizing runs, Procam has catalyzed health, philanthropy, and economic growth, creating a cultural shift toward fitness, fostering brand opportunities for sponsors, and transforming the marathon into a powerful socio-economic engine.

Website:- https://www.procam.in/

Dream Sports

Founded in 2008 by Harsh Jain and Bhavit Sheth. Dream Sports aims to ‘Make Sports Better’ for fans. Dream Sports has numerous companies working under its umbrella with a common goal of giving a better experience to sports fans, and they are as follows: –

• Dream11 – Dream11 is the world’s largest fantasy sports platform with over 120 million users playing fantasy cricket, football, volleyball, hockey, rugby, basketball, futsal, American baseball & football. It is a flagship brand of India’s foremost sports technology company. Dream11 has standing partnerships with several major international sports bodies and cricketers.

Website:- https://www.dreamsports.group/dream11/

• FanCode – FanCode is a flagship brand of Dream Sports that offers elite digital sports destinations. They are committed to giving the fans a customized experience of sports content, commerce, and statistics.

Website:- https://www.dreamsports.group/fancode/

• Dream Games Studios – Dream Game Studios is the game development division that develops next-gen, realistic, AAA sports mobile games. Their vision is to create engaging, visually stunning, and outstanding games that players will connect to the most.
• Dream Capital – Dream Capital is an M&A arm of Dream Sports that focuses on multi-stage start-ups specializing in the areas of sports tech, fitness, and gaming.

Website:- https://www.dreamsports.group/dream-capital/

• Dream Sports Foundation – The objective of the Dream Sports Foundation is to leave a lasting impact on the growth of sports in India. They also provide sustainable growth to deserving candidates, bodies, organizations, and societies that work for the development of the sporting ecosystem in India.

Website:- https://www.dreamsports.group/dream-sports-foundation

• DreamSetGo – The objective of DreamSetGo is to create a genuine platform for bespoke travel around global sporting events & celebrity experiences. They are the go-to choice for sports fans who want to travel internationally and watch matches with ease.

Website:- https://dreamsetgo.co/

Decathlon

Decathlon is more than just a sports goods retailer—it’s a key driver in the global sports ecosystem. By managing everything from product design and manufacturing to logistics and retail under one roof, the company ensures athletes and enthusiasts have access to high-quality, affordable gear for over 70 sports.

In India, Decathlon’s rapid growth has boosted local manufacturing, created thousands of jobs, and strengthened supply chains for the sports sector. Its community-driven approach—through in-store experiences, sports events, and training sessions—helps nurture sporting culture while making sports accessible to all.

For sports management professionals, Decathlon offers opportunities across retail operations, marketing, supply chain, product development, and community engagement. It’s a space where business strategies meet passion for sports—fueling both industry growth and grassroots participation.

Website:- https://www.decathlon.in/

Cornerstone

Cornerstone Sport & Entertainment, founded in 2008 by industry veteran Bunty Sajdeh, has become one of India’s foremost talent management and brand-activation agencies in the sports and entertainment realm. They managed top-tier sporting stars—such as Virat Kohli, KL Rahul, Vinesh Phogat, Harmanpreet Kaur, Sunil Chhetri, and PV Sindhu. They also handled everything from endorsements and licensing to PR, legal representation, and strategic brand partnerships of athletes.

Cornerstone also creates proprietary IPs like the Indian Sports Honours, celebrating athletic excellence and inspiring young sports aspirants. Recently, they expanded into Esports, launching a dedicated vertical to manage emerging talent, develop tournaments, and onboard mainstream brands into the gaming ecosystem.

From nurturing icons to crafting platforms that unite sport, youth, and entertainment, Cornerstone has truly shaped the narrative of celebrity, brand, and career development in India’s sports business landscape.

Website:- https://cornerstone.in/

TCM

TCM (Twenty First Century Media Pvt. Ltd.), founded in 1993 by sports journalist Lokesh Sharma, has become a powerhouse in India’s sports marketing and management arena. With a reputation for delivering cutting-edge solutions in sponsorships, media rights, in-stadia branding, and event operations, TCM has promoted strong synergies between consumer brands and sports federations.

TCM has supported landmark tournaments—from IPL, Cricket World Cup, and Asia Cup to bilateral and domestic cricket series—and has expanded into sports like hockey, kabaddi, and football. They’ve also pioneered innovative talent representation, managing icons like Rahul Dravid, Anil Kumble, and Irfan Pathan over decades.

Noteworthy contributions include securing the first-ever IPL title sponsorship (DLF), implementing Pepsi’s landmark BCCI campaigns, and acquiring exclusive commercial rights for Asia Cup tournaments through 2031.

TCM continues to shape the cricket ecosystem in India—organizing leading domestic leagues such as the Maharaja Trophy KSCA T20, Sher-E-Punjab T20, and Andhra Premier League—managing their sponsorships, broadcasting, operations, and fan engagement strategies

Website:- https://tcm.co.in/

Baseline Ventures

Baseline Ventures, founded in 2014, is a trailblazer in sports, entertainment, and brand licensing across India and Southeast Asia. With offices in Mumbai, Delhi, Bengaluru, and Singapore, the firm is known for forging iconic athlete–brand partnerships, shepherding media rights, and creating value-rich sports properties.

From representing legendary athletes across diverse sports—including cricket, badminton, hockey, and beyond—to orchestrating sponsorships, licensing deals, and content initiatives, Baseline is a full-service agency for modern sports marketing needs.

The company is also the pioneer behind India’s first privately owned sports league, the Prime Volleyball League, which is redefining fan engagement and commercial structures in volleyball.

With its strategic mix of licensing, athlete representation, digital content, and proprietary sports ventures, Baseline Ventures has become a distinguished name in India’s sports business ecosystem.

Website:- https://baselineventures.com/

IOS Sports & Entertainment

IOS Sports & Entertainment, founded in 2005 by former national squash player Neerav Tomar and industrialist Sanjeev Khandelwal, has firmly established itself as a trailblazer in India’s sports management landscape. Over two decades, IOS has represented over 150 elite athletes—including Olympians like Mary Kom, Mirabai Chanu, and Vijender Singh—working with major federations such as the Indian Olympic Association, Athletics Federation of India, and the Paralympic Committee of India to drive sponsorship, rights management, and athlete promotion.

The agency’s expertise spans beyond representation. It has played integral operational and branding roles in major leagues, serving IPL franchises like Gujarat Lions, and supporting high-profile events such as torch relays for the Tokyo Olympics and felicitation ceremonies for Indian contingents at global multisport games. IOS also bridges the world of sports and entertainment, shaping athlete-centric narratives in Bollywood hits like Mary Kom, Toofaan, and Rock On.

Website:- https://iosindia.com/

Sportz Interactive

Sportz Interactive, founded in Mumbai in 2002, is Asia’s leading digital sports solutions company—blending passion for sports with cutting-edge technology. Over the years, it has grown into a global player, delivering immersive fan experiences through mobile apps, websites, live data feeds, gamification, automated video highlights, and content management.

They work with global giants like the NBA, IOC, F1, UEFA, and IPL franchises, as well as emerging Indian leagues. Recent projects include powering the Rugby Premier League’s complete digital ecosystem and driving global engagement for the Kho Kho World Cup 2025. With ambitious expansion plans, Sportz Interactive aims to become the world’s largest sports tech and content company.

Website:- https://www.sportzinteractive.net/

Professional Management Group (PMG)

Professional Management Group (PMG), founded in 1985 by cricket legend Sunil Gavaskar, is India’s first dedicated sports marketing and talent management agency. Now part of Madison World, PMG has pioneered iconic properties like CEAT Cricket Ratings and the Castrol Awards for Cricketing Excellence.

The company has managed top athletes, including Virender Sehwag, Shikhar Dhawan, Abhinav Bindra, and Rishabh Pant, overseeing endorsements, brand image, and media presence. PMG also has a legacy in sports media, from syndicated columns to television shows, and continues to shape India’s sports business landscape through innovative events and talent development.

Website:- https://madisonindia.com/sport/pmg

GroupM

GroupM is WPP’s media-investment juggernaut in India, commanding the Content, Entertainment & Sports vertical under the leadership of Vinit Karnik, Managing Director – Content, Entertainment & Sports, GroupM India. It empowers brands to connect with audiences through culturally resonant campaigns, premium content, and strategic partnerships like the Celebrity Cricket League. Through insightful reports like Sporting Nation, it shapes how sponsors and marketers understand and engage with India’s booming sports economy.

Notably, the 12th edition of Sporting Nation reveals that India’s sports sponsorship industry crossed ₹16,633 crore in 2024, marking a 6% year-on-year growth. Athlete endorsements soared by 32% to ₹1,224 crore, driven by icons across both cricket and emerging sports such as Neeraj Chopra and PV Sindhu, with non-cricket endorsements alone jumping 46%. Emerging sports sponsorships also surged 19% to ₹2,461 crore, fueled by Olympic momentum. GroupM’s reports consistently highlight and catalyze these shifts, underpinning its role as a key architect in shaping India’s sports-commercialization story.

Website:- https://www.wppmedia.com/

DNA Entertainment Networks

DNA Entertainment Networks is one of India’s most influential pioneers in sports management, redefining how live sporting experiences are created and delivered. With a legacy dating back to the 1980s, DNA has been the backbone of some of the country’s biggest sporting spectacles, including the Indian Premier League (IPL), Indian Super League (ISL), Pro Kabaddi League, and Hockey India League. As the go-to partner for franchises like Royal Challengers Bangalore and Mumbai Indians, it manages everything from in-stadium operations and event logistics to fan engagement and sponsorship activation, setting industry benchmarks for flawless execution. Beyond traditional sports, DNA is now expanding into esports, partnering with leading teams like Gods Reign to accelerate growth in India’s gaming ecosystem. With unmatched expertise in blending sports, entertainment, and fan experiences, DNA stands as a powerhouse driving India’s evolving sports economy.

Website:- https://dnanetworks.com/

Cricbuzz

Cricbuzz stands as India’s undisputed digital home for cricket, commanding unmatched dominance in live scores, news, and fan engagement. Founded in 2004 and acquired by Times Internet in 2014, it has grown into one of the world’s most visited cricket platforms, boasting over 100 million monthly users and one of the highest-rated sports apps in India. Delivering ball-by-ball commentary, multilingual coverage, breaking news, video highlights, and expert insights, Cricbuzz has redefined how fans consume cricket. In 2024, it strengthened its global presence by integrating Willow TV, North America’s leading cricket broadcaster, into its app under the banner “Willow by Cricbuzz.” This strategic move positioned Cricbuzz as a truly international platform, offering seamless streaming access alongside its already dominant digital ecosystem.

Website:- https://www.cricbuzz.com/

Rhiti Sports

Founded in 2007 under the Rhiti Group, Rhiti Sports is a leading force in athlete management and sports marketing. The agency has managed celebrated athletes such as MS Dhoni, KL Rahul, and Faf du Plessis, offering comprehensive services from brand partnerships and media rights to event execution across India, the UK, and Southeast Asia. Recently, Rhiti expanded its athlete roster by signing chess Grandmaster Praggnanandhaa for a five-year brand management agreement and onboarding badminton star HS Prannoy under an exclusive promotional contract. The company has also focused on expanding grassroots engagement through a joint venture with MyyTake Group, aiming to democratize sports by building communities and content ecosystems.

Website:- https://rhitigroup.com/rhiti-sports/

Meraki Sports & Entertainment

Founded in 2015, Meraki is a leading sports marketing and consulting firm that helps brands, athletes, and properties harness the power of sports for cultural and commercial impact. Its services span sponsorship consulting, rights management, content creation, experiential activations, and India’s first sports CSR advisory backed by research. The agency manages a stellar athlete roster, including Rahul Dravid, Rohan Bopanna, Dipa Karmakar, Sreeja Akula, and most recently, cricket star Yashasvi Jaiswal (2024). Meraki has also partnered with Sisters in Sweat, a women-only sports and wellness community, and collaborated with the Sports & Society Accelerator to promote “Sports of the Future” such as surfing, breakdancing, and skateboarding. With creativity and strategy at its core, Meraki continues to redefine sports engagement.

Website:- https://merakisportandentertainment.com/

Red Bull

Red Bull is more than an energy drink brand—it is a global sports powerhouse with a strong presence in India. Known for pushing boundaries, Red Bull invests in extreme sports, athlete development, and innovative sporting events that blend culture with performance. In India, it supports athletes across disciplines such as cricket, football, skating, parkour, and esports, nurturing emerging talent and amplifying youth engagement. Iconic properties like Red Bull BC One (breakdancing), Red Bull Neymar Jr’s Five (global football tournament), and Red Bull Soapbox Race have created platforms for grassroots participation. Through collaborations, content creation, and high-energy activations, Red Bull continues to shape India’s alternative sports ecosystem, inspiring athletes and fans to “give wings” to their passion.

Website:- https://www.redbull.com/in-en

District by Zomato

District by Zomato has rapidly emerged as a powerhouse in sports event management and fan engagement. Launched in November 2024 after Zomato’s ₹2,048 crore acquisition of Paytm’s ticketing businesses, District transformed Zomato into a formidable player in live sports ticketing—already surpassing 6.5 million downloads by early 2025. As Zomato’s entertainment and live experiences vertical, District goes beyond sports, offering access to concerts, festivals, and cultural events, making it a holistic destination for lifestyle and entertainment seekers. In sports, it stands at the forefront of live experiences, serving as the exclusive ticketing partner for marquee events like the World Padel League Season 3. By bridging digital convenience with real-world sporting spectacles, District by Zomato is redefining sports consumption and fan engagement in India.

Website:- https://www.district.in/

So, these are the 20 prominent sports companies in India that have helped numerous aspiring sports management professionals kickstart their careers. If you are also eager to work with these reputable companies and are looking at ways to enter the sports industry, you can start by registering for SMAT & SSAT at IISM and exploring the diverse fields of sports management and sports science.