Khelo India Youth Games (KIYG), formerly known as Khelo India School Games (KISG), is a pan-Indian multi-disciplinary sports competition for the country's under 17 and under 21 years youngsters. It is the Indian Governments flagship grassroots talent hunt programme.
Sport is regarded as one of the largest industries worldwide in terms of generating employment and revenue. Sports is a multi-billion dollar global industry propelled by enormous consumer demand.
My name is Reema Dsouza and I'm currently enrolled in the IISM's Post Graduate Program in Sports Management. Prior to pursuing my degree, I worked as a ‘Tour Consultant’ for group operations (Europe) for 3 years. However, I wanted to switch to a new field and that’s when I thought about pursuing sports management as a career.
Cricket. This one word has the power to bring the entire nation of 1.3 billion people to a standstill. The best example of this is the 2011 ICC World Cup. Everyone was glued to their television screens, as it was a match that brought India to the edge of their seats. The winning six of the then-captain, Mahendra Singh Dhoni, will live with us forever.
Sports Management is a contemporary career option for sports lovers that gives them chance to look after business, management, and entrepreneurship of sports. People who have studies Sports Management can make different careers in Sports Industry. Fields like Sports Marketing, Media, Sports Operations, PR, Sports Law, Sports Event Management, and much more.
Sports as an industry has grown leaps and bounds over the years. Even during the pandemic, the industry operated and brought around ₹5894 Crore in 2020, and in 2021, it bounced back to ₹9530 Crore. The industry was able to achieve this because of the continuous effort of sports management professionals employed in the sports companies in India who planned and executed numerous sporting events. These sports management professionals are meticulous and ensure that events are executed flawlessly.
Sports science is a specialized field of application of science in the field of sports to improve the athlete's performance, prepare them for competitive sporting events, and lessen the risk of injury to the athletes.
Sports Management is a business degree that focuses on teaching aspirants the basics of the working of the sports industry. Numerous fields that the students study in sports management degrees are almost identical to the conventional management degrees.
International Institute of Sports & Management (IISM) is the pioneer of sports & management education in India. IISM has been in the education industry providing excellent sports & management-related education to students for the past 12 years. The contribution of IISM is noteworthy and hence, IISM was bestowed with the Rashtriya Khel Protsahan Puruskar in the category of Development of Sports in 2020, by the Hon. President of India, Shri. Ram Nath Kovindji.
The rise of sports in the past couple of years has prompted several entrepreneurs to develop their idea and execute it with perfection, which assists in creating a sustainable sporting ecosystem.
